How a Simple Nudge Can Create Big Change
When it comes to your company’s wellness programs, sometimes a simple “nudge” can be more effective than overbearing rules. — By: Paul Schoemaker & Viraj Narayanan.
To make healthier choices, sometimes we need a gentle push in the right direction. Consider the seemingly innocuous habit of consuming one can of soft drink a day. In one year, that single can of soda snowballs into a cube of sugar weighing fifty pounds. Think about that: that’s the size of a small dog. It’s not that we don’t want to be strategic or long-term oriented. It’s just not how we naturally frame things.
Your environment plays a big role in how you make choices–even for the simple decisions–like choosing to consume a soda.
That’s why we believe in creating “nudge” strategies to facilitate healthier choices. Read More.